Denny’s wanted to reclaim their throne as America’s Diner, and remind America that Denny’s is the place to go when you need a little comfort in your life.

So we came up with a new platform to re-define Denny’s for the next few years: “It’s Diner Time.”

We launched “It’s Diner Time” into the world on a day when people are always confused about what time it is, Daylight Savings.

With a billboard in New York, serving coffee on tap.

Cause when you get less sleep and need more coffee, It’s Diner Time!