The All-Pancaker Team was all about giving college offensive linemen the credit and representation they so often don’t get. With the next Denny’s NIL deal, we aimed to lift up another group that’s underrepresented in sports: women.

Ever heard of Fran Belibi? A college baller, who is just 1 of 8 college bball players who has slam dunked in a game. EVER. With the promotion of the Super Slam value meal, we gave this Super Slammer an epic NIL deal (one that surpassed what the boys got), donated 25K to the Women’s Sports Foundation (co-founded by Billie Jean King) and crowned her #SuperSlamFran.

Adweek loved our idea. And so did Billie Jean King.